Találati lista | Debreceni Egyetem Egyetemi és Nemzeti Könyvtár

Szerző:

Rugman, Alan M.

Cím:

International business / Alan M. Rugman, Simon Collinson

Kiadás:

6th ed.

Megjelenés:

Harlow, England ; New York : Pearson, 2019

Terjedelem:

XXXVI, 755 p. : ill. ; 27 cm

Megjegyzések:

Index: p. 713-755.
Bibliogr.fejezetenként
I., The World of International Business. (p. 1-120.) - 1., An Introduction to International Business. (p. 3-39.) - 2., General Frameworks in International Business. (p. 40-89.) - 3., Multinational Enterprises, Innovation, and Competitiveness. (p. 90-120.) - II., The Environment of International Business. (p. 121-252.) - 4., International Politics. (p. 123-151.) - 5., International Culture. (p. 152-182.) - 6., International Trade. (p. 183-217.) - 7., International Financial Markets and Institutions. (p. 218-252.) - III., International Business Strategies. (p. 253-377.) - 8., Multinational Strategy. (p. 255-289.) - 9., Organizing Strategy. (p. 290-317.) - 10., Corporate Strategy and National Competitiveness. (p. 318-348.) - 11., Multnational Enterprises as Responsible Stakeholders. (p. 349-377.) - IV., Functional Area Strategies. (p. 379-546.) - 12., Production Strategy. (p. 381-415.) - 13., Marketing Strategy. (p. 416-446.) - 14., Human Resource Management Strategy. (p. 447-476.) - 15., Political Risk and Negotiation Strategy. (p. 477-510.) - 16., International Financial Management. (p. 511-546.) - V., Regional Strategies. (p. 547-712.) - 17., European Union. (p. 549-581.) - 18., Japan. (p. 582-618.) - 19., North America. (p. 619-647.) - 20., Emerging Economics. (p. 648-681.) - 21., China. (p. 682-712.)
International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

ETO jelzet:

339.9

ISBN:

978-1-292-06439-0 (print) 978-1-292-06444-4 (PDF) 978-1-292-17593-5 (ePUB)

Tárgyszavak:

Nemzetközi gazdasági kapcsolatok
International economic relations.

Egyéb nevek:

Collinson, Simon

Borító:

Kedvencek között:


Lelőhely	Téma	Egyéb tematikus jelzet	Jelzet	Évszám	Kötet	Státusz	Előjegyz.	Mellékletek
DEENK Böszörményi úti Campus Könyvtára Olvasóterem			339.9 R96			Helyben használható	0	0
DEENK Böszörményi úti Campus Könyvtára [raktár]			7101339			Kölcsönözhető	0	0
DEENK Böszörményi úti Campus Könyvtára Kölcsönzőtér			339.9 R96			Kölcsönözhető	0	0